S. Todd Weaver

Chair, Department of Business
Professor of Business
Ph.D., Marketing, Georgia State University
M.B.A., University of North Carolina - Chapel Hill
B.B.A., University of Georgia

Email
Phone: 706-385-1096
Office Hours: by appointment

Courses Taught:
Principles of Marketing
Brand Management
Consumer Behavior

Marketing Metrics

Marketing Communications

Professional Selling
Business Ethics

Macroeconomics

Social Entrepreneurship

Research Interests:
Mindful consumption – the influence on consumption of considering the resources invested in making the product being consumed, the long-term impact of consumption on the self or on others, or the impact of consumption on society or the planet.

Publications: Refereed Scholarly
Moschis, George P. and S. Todd Weaver (2010), "Segmenting Demand for Long-term Care Insurance Among Elderly Consumers,” Services Marketing Quarterly, 31 (1), 106-115.

Weaver, S. Todd, George P. Moschis, and Teresa Davis (2011), “Antecedents of Materialism and Compulsive Consumption: A Life Course Study in Australia,” Australasian Marketing Journal, 19 (4), 247-256.

Luchs, Michael, Rebecca Walker Naylor, Randall L. Rose, Jesse R. Catlin, Roland Gau, Sommer Kapitan, Jenny Mish, Lucie Ozanne, Marcus Phipps, Bonnie Simpson, Saroja Subrahmanyan, and Todd Weaver (2011), “Toward a Sustainable Marketplace: Expanding Options and Benefits for Consumers,” Journal of Research for Consumers, 19, 1-12.

Weaver, S. Todd (2011) Connected Consumers: Cognizance of Provision Networks in Mundane Consumption. Atlanta: Georgia State University.

Phipps, Marcus, Lucie K. Ozanne, Saroja Subrahmanyan, Sommer Kapitan, Michael Luchs, Jesse R. Catlin, Roland Gau, Rebecca W. Naylor, Randall L. Rose, Bonnie Simpson, and Todd Weaver (in press), “Understanding the Inherent Complexity of Sustainable Consumption: A Social Cognitive Theory Approach,” Journal of Business Research.

Papers Presented at Professional Meetings (Refereed)
Weaver, S. Todd (2009), "Social Marketing in Action: Increasing Recycling in a Large Organization," Working Paper, North American Association for Consumer Research Conference, Pittsburgh, PA, October.

Weaver, S. Todd and Pam Scholder Ellen (2010), “De-commodification and Value,” Work in Progress Session, 2010 Marketing & Public Policy Conference, Denver, CO, May.

Weaver, S. Todd, Pam Scholder Ellen, and Lars Mathiassen (2011), “Contextualist Inquiry into Sustainability Networks: Facilitating Recycling Across Heterogeneous Organizational Actors,” 2011 Marketing & Public Policy Conference.

Scott, Kristin and S. Todd Weaver (2012), “To Repair or Not to Repair: What is the Motivation?” 2012 Marketing & Public Policy Conference.

Weaver, S. Todd and Kristin Scott (2013), “Bringing It Back to Life: Repurposing Products to Make Them New Again.” 2013 Marketing & Public Policy Conference.

Papers Under Review

Scott, Kristin and S. Todd Weaver, “To Repair or Not To Repair: What Is The Motivation?” Submitted to Marketing Letters.

Weaver, S. Todd, Pam Scholder Ellen, and Lars Mathiassen, “Contextualist Inquiry into Sustainability Networks: Facilitating Recycling Across Heterogeneous Organizational Actors.” Under revision for Journal of Business Ethics.

Weaver, S. Todd, Pam Scholder Ellen, and Carolyn Curasi, “Beyond Ordinary: Glimpses of Grandeur in Mundane Consumption.” Submitted to Journal of Consumer Research.