CONTINUING EDUCATION: DIGITAL MARKETING CERTIFICATE header_icon


CONTINUING EDUCATION PROGRAMS OFFERED:

Digital Marketing Certificate

The online marketing industry is experiencing extraordinary growth with an expected increase of 41.2% in the number of jobs available between 2010 and 2020 (US Bureau of Labor Statistics, 2013).  A recent survey identified 250,000 unfilled online marketing positions available (Monster Government Solutions, 2013). In affiliation with Market Motive™, the Digital Media and Marketing Certificate program was created in response to the increased demand for trained professionals.

This certificate is focused on the most critical areas of Internet marketing, can be studied at your own pace, and is regularly updated to remain relevant in today’s rapidly shifting online marketplace.

Why choose the Point University Digital Marketing Certificate program?
  • Offered entirely online and self-paced so students can watch lessons any time
  • Designed by some of the industry’s most respected authors, speakers, and consultants
  • Created to be one of the most comprehensive, non-credit, online media marketing programs with 350 hours
  • Includes up to nine live inter-disciplinary training webinars at no additional cost
  • Prepares those who complete the program to sit for the OMCP certification exam
  • Includes a downloadable study guide for each module
  • Empowers student to choose the sequence of modules to be taken  (after prerequisite courses are complete)
  • Allows 12 months to complete the program
  • Provides access to 24/7 Question & Answer forum with program experts and other students
  • Awards a certificate of completion from Point University
The online Digital Marketing Certificate program is comprised of the following ten modules:
  • omcp-logoIntroduction to Digital Marketing
  • Content Marketing
  • Search Engine Optimization (SEO) Practitioner
  • Social Media Practitioner
  • Mobile Marketing Practitioner
  • Pay Per Click (PPC) Practitioner
  • Email Marketing Foundations
  • Display Advertising
  • Conversion Optimization Practitioner
  • Web Analytics Practitioner