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Marketing
Point University’s marketing major prepares students to glorify God through Christ-centered leadership and vocational excellence in marketing and business.

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Bachelor of Science in Marketing

The Bachelor of Science in Marketing degree provides a broad foundation in business disciplines, including management, communication, accounting, law, and ethics, while also providing in-depth training in various aspects of marketing, such as retailing, services, digital marketing, global marketing, and marketing analytics. Graduates of the program are prepared to assume a variety of marketing positions in corporate, private, government, and nonprofit organizations. They are also prepared to pursue graduate degrees in business, such as the M.B.A., Master of Management, or Master of Science in Marketing.

Program Goals

The marketing major prepares students to glorify God through Christ-centered leadership and vocational excellence in marketing and business.

This major builds on the mission and goals of Point University and the General Education Core in order to attain Point’s general education competencies and accomplish the following program goals and student learning objectives:

Develop professionals who can utilize written and oral communications in a business environment with an emphasis on effective interpersonal skills.
Produce graduates who can apply managerial and financial principles and best practices to achieve organizational objectives.
Develop professionals who can employ marketing theories, principles, and tactics to achieve business objectives.

Courses Offered

Below is a list of some of the courses offered through our Bachelor of Science in Marketing program:

  • Organizational Behavior
  • Principles of Marketing
  • Change Management
  • Business Policy
  • Strategic Management & Planning

 

Potential Career Paths

Earning a bachelor’s degree in marketing can open numerous doors for you after graduation with careers such as:

  • Marketing Manager
  • Public Relations Specialist
  • Operations Management
  • Marketing Strategist

Online Learning

Point University offers the marketing program in a fully-online format.  Online students engage in asynchronous learning through a course website that facilitates interaction with their instructor and classmates.

At Point University, you’ll develop critical-thinking and problem-solving skills, all while learning to be an effective leader. Learning more about our online programs is easy, simply fill out the form above to request free information. Discover your place in the Point family today!