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Social Media
Marketing

With the potential to reach millions of individuals through online networks and services, the social media marketing world has become one of the most important parts of any advertising and marketing efforts.  Point University’s social media marketing courses enable our students to identify social media marketing trends and analyze website traffic through social media sites.

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Associate of Arts in Social Media Marketing

The Associate of Arts in Social Media Marketing equips students with a broad grounding in the liberal arts, along with professional skills in using social media and marketing to products and services. Graduates are prepared for entry-level positions in business organizations. They may also continue their studies to earn the Bachelor of Science in Social Media Marketing.

Program Goals

The A.A. in social media marketing builds on the mission and goals of Point University in order to attain Point’s general education competencies and accomplish the following program goals and student learning objectives:

Equip students with a working knowledge of marketing principles and their applications.
Equip students to utilize social media platforms as part of an integrated marketing strategy to develop long-term, mutually-beneficial relationships with customers and other constituencies.
Equip students to apply basic content, principles, and methodologies of the primary areas of knowledge, including the Humanities, Fine Arts, Social and Behavioral Sciences, Natural Sciences, and Mathematics.
Equip students with a foundation in biblical theology and worldview issues.
Equip students with essential habits and skills for lifelong learning and success.

Courses Offered

Listed below are some of the social media marketing courses offered through this program:

  • Principles of Marketing
  • Social Media Marketing: Foundations & Strategy
  • Social Media Marketing: Twitter

Career Paths

Earning an Associate of Arts degree in social media marketing can open numerous doors for you after graduation with careers such as:

  • Multimedia Communications
  • Social Media Marketer
  • Marketing and Advertising
  • Campaign Management

Bachelor of Science in Social Media Marketing

The social media marketing major provides a broad foundation in the major facets of business, including organizational leadership, management, planning, communication, marketing, finance, law, and ethics, as well as an emphasis on using social media as a tool for marketing products and services. It is designed to cover social media marketing strategies and give students the social media marketing tips necessary to succeed both personally and professionally. Applied learning is crucial, and class projects frequently involve solving real-world problems for local companies. Graduates are prepared to assume a variety of positions in corporate, private, government, and nonprofit organizations. They are also prepared to pursue graduate degrees in business, such as the M.B.A.

Program Goals

The social media marketing major prepares students to glorify God through Christ-centered leadership and vocational excellence in business professions, with an emphasis on employing social media platforms as part of an integrated social media marketing strategy.

This major builds on the mission and goals of Point University and the general education core in order to attain Point’s general education competencies and accomplish the following program goals and student learning objectives:

Develop professionals who can utilize written and oral communications in a business environment with an emphasis on effective interpersonal skills.
Develop professionals who can manage human, financial, and physical resources to achieve stated objectives.
Produce graduates who demonstrate knowledge of accounting, finance, and marketing principles and their applications.
Develop graduates who can identify and apply ethical considerations, laws, and regulations governing business operations.
Prepare graduates to utilize computer technology and apply mathematical, economic, and statistical concepts for problem solving and decision-making in business enterprises.
Prepare graduates to utilize social media platforms as part of an integrated social media marketing strategy to develop long-term, mutually-beneficial relationships with customers and other constituencies.

Courses Offered

Below is a list of some of the courses offered through our B.S social media marketing program:

  • Social Media Marketing: LinkedIn & Facebook
  • Social Media Marketing: Blogging & Content Marketing
  • Social Media Marketing: Video & Mobile Marketing

Potential Career Paths

Earning a Bachelor’s degree in social media marketing can open numerous doors for you after graduation with careers such as:

  • Nonprofit Organizations
  • Government Employee
  • Consulting Firms
  • Recruiting
  • Social Media Marketer

Online Learning

Point University offers the applied ministry program in fully-online format.  Online students engage in asynchronous learning through a course website that facilitates interaction with their instructor and classmates.

At Point University you’ll develop critical-thinking and problem-solving skills, all while learning to be an effective leader. Learning more about our online programs is easy, simply fill out the form above to request free information. Discover your place in the Point family today!