Select Page
SOCIAL MEDIA MARKETING
With the potential to reach millions, social media marketing has become one of the most important parts of advertising. Our social media marketing program provides in-depth training to identify marketing trends, analyze traffic, develop successful campaigns, and optimize conversion.

REQUEST FREE INFORMATION

ASSOCIATE OF ARTS (AA)BACHELOR OF SCIENCE (BS)

ASSOCIATE OF ARTS IN SOCIAL MEDIA MARKETING

Social media has revolutionized the marketing landscape. Today, consumers interact with brands through social platforms that provide direct response advertising and valuable market insights. At Point University, our online Associate of Arts in Social Media Marketing degree is designed to equip you with a broad grounding in the liberal arts, along with a foundational knowledge of digital advertising through social media. This degree can help prepare you for entry-level positions in marketing professions. You may also continue your studies to earn a Bachelor of Science in Social Media Marketing.

PROGRAM HIGHLIGHTS

1. Utilize social media platforms as part of an integrated marketing strategy to develop long-term, mutually-beneficial relationships with customers and other constituencies.

2. Demonstrate the capacity to develop, communicate, and execute an integrated social media marketing plan for an organization.

3. Establish working knowledge of marketing principles and determine the best use for each social media platform within a marketing plan.

Curriculum

The online associate in social media marketing program’s comprehensive curriculum is designed to help you develop foundational knowledge in social media, marketing and analytics. Listed below are some of the courses offered to students:

  • Principles of Marketing
  • Social Media Marketing: Foundations & Strategy
  • Social Media Marketing: Twitter

 

View Complete List of Courses
Program Length

As a completely asynchronous program, the online associate degree in social media marketing at Point University allows students to work at their own pace. While there are deadlines associated with the online social media program, there are no required meeting times, so students are able to complete their work at their convenience. For this reason, the program length differs depending on how many credits students choose to take in a semester. On average, students complete the 60 credits required for the online associate in social media marketing degree in two years.

Program Cost

All students enrolled in the associate degree in social media marketing online program at Point University pay the same tuition rate, regardless of the state the student resides in. Already one of the most affordable choices among private colleges, Point University offers online students almost 40% off regular on-campus tuition.

Rate: $395 per credit hour

To view a complete breakdown of tuition and fees, visit our Tuition & Fees: Online Students page.

Career Opportunities

Point’s online associate degree in social media marketing will equip you with the knowledge and tools to launch successful careers across various industries within areas such as:

  • Multimedia Communications
  • Social Media Marketing
  • Marketing and Advertising
  • Campaign Management

ONLINE LEARNING

Point University offers the social media marketing program in a fully-online format. Online students engage in asynchronous learning through a course website that facilitates interaction with their instructor and classmates.

}

FLEXIBLE

This degree is 100% online. Take classes anytime – from anywhere in the world.

+

TRANSFER FRIENDLY

Up to 30 credit hours can be transferred into this program from an accredited institution, shortening your degree time by half.

FAITH BASED

Your faith will be strengthened with courses taught from a biblical worldview.

QUALITY EDUCATION

As an online student, you’ll receive the same quality education – from the same respected professors – as our on-campus students.

w

SUPPORT

Our mentorship program for online students promotes development that’s tailored to fit your personal and professional goals.

SMALL CLASS SIZE

Our 18-to-1 student to professor ratio provides a small class size where you’re not just a student – you’re family.

At Point University, you’ll develop critical-thinking and problem-solving skills, all while learning to be an effective leader. Get started today to discover your place in the Point family!

BACHELOR OF SCIENCE IN SOCIAL MEDIA MARKETING

At Point University, our online Bachelor of Science in Social Media Marketing degree provides a broad foundation in the major facets of business, as well as an emphasis on using social media as a tool for marketing products and services. This program is designed to cover social media marketing strategies and give students practical tools to build successful social media campaigns. Graduates are prepared to assume a variety of positions in corporate, private, government, and nonprofit organizations. They are also prepared to pursue graduate degrees in business and marketing.

PROGRAM HIGHLIGHTS

1. Demonstrate the capacity to develop, communicate, and execute an integrated social media marketing plan for an organization.
2. Understand how social media marketing integrates with and supports the overall social media marketing strategy of an organization.
3. Employ the best marketing tactics for different social media platforms and determine how they best integrate with other marketing programs.
Curriculum

The online bachelor in social media marketing program’s broad curriculum provides a foundation in the major aspects of business with an emphasis on employing social media platforms as part of an integrated social media strategy. Listed below are some of the courses offered to students:

  • Social Media Marketing: LinkedIn & Facebook
  • Social Media Marketing: Blogging & Content Marketing
  • Social Media Marketing: Video & Mobile Marketing
View Complete List of Courses
Program Length
As a completely asynchronous program, the online bachelor’s degree in social media marketing at Point University allows students to work at their own pace. While there are deadlines associated with the online social media marketing program, there are no required meeting times, so students are able to complete their work at their convenience. For this reason, the program length differs depending on how many credits students choose to take in a semester. On average, students complete the 120 credits required for the online bachelor’s in social media marketing degree in four years.
Program Cost

All students enrolled in the bachelor’s degree in social media marketing online program at Point University pay the same tuition rate, regardless of the state the student resides in. Already one of the most affordable choices among private colleges, Point University offers online students almost 40% off regular on-campus tuition.

Rate: $395 per credit hour

To view a complete breakdown of tuition and fees, visit our Tuition & Fees: Online Students page.

Career Opportunities

Point’s online bachelor’s degree in social media marketing will equip you with the knowledge and tools to launch successful careers across a wide range of industries such as:

  • Nonprofit Organizations
  • Government Organizations
  • Consulting Firms
  • Recruiting Companies
  • PR & Advertising Agencies

ONLINE LEARNING

Point University offers the social media marketing program in a fully-online format. Online students engage in asynchronous learning through a course website that facilitates interaction with their instructor and classmates.

}

FLEXIBLE

This degree is 100% online. Take classes anytime – from anywhere in the world.
+

TRANSFER FRIENDLY

Up to 80 credit hours can be transferred into this program from an accredited institution, shortening your degree time by half.

FAITH BASED

Your faith will be strengthened with courses taught from a biblical worldview.

QUALITY EDUCATION

As an online student, you’ll receive the same quality education – from the same respected professors – as our on-campus students.
w

SUPPORT

Our mentorship program for online students promotes development that’s tailored to fit your personal and professional goals.

SMALL CLASS SIZE

Our 18-to-1 student to professor ratio provides a small class size where you’re not just a student – you’re family.
At Point University, you’ll develop critical-thinking and problem-solving skills, all while learning to be an effective leader. Get started today to discover your place in the Point family!

I’m entering my third year in the online program at Point University and am impressed. They have really created a model that works and challenges.”

– Terri LaGrange, online student