With the potential to reach millions of individuals through online networks and services, the social media marketing world has become one of the most important parts of any advertising and marketing efforts. Point University’s social media marketing courses enable our students to identify social media marketing trends and analyze website traffic through social media sites.
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Associate of Arts in Social Media Marketing
The Associate of Arts in Social Media Marketing equips students with a broad grounding in the liberal arts, along with professional skills in using social media and marketing to products and services. Graduates are prepared for entry-level positions in business organizations. They may also continue their studies to earn the Bachelor of Science in Social Media Marketing.
The A.A. in social media marketing builds on the mission and goals of Point University in order to attain Point’s general education competencies and accomplish the following program goals and student learning objectives:
Listed below are some of the social media marketing courses offered through this program:
- Principles of Marketing
- Social Media Marketing: Foundations & Strategy
- Social Media Marketing: Twitter
Earning an Associate of Arts degree in social media marketing can open numerous doors for you after graduation with careers such as:
- Multimedia Communications
- Social Media Marketer
- Marketing and Advertising
- Campaign Management
Bachelor of Science in Social Media Marketing
The social media marketing major provides a broad foundation in the major facets of business, including organizational leadership, management, planning, communication, marketing, finance, law, and ethics, as well as an emphasis on using social media as a tool for marketing products and services. It is designed to cover social media marketing strategies and give students the social media marketing tips necessary to succeed both personally and professionally. Applied learning is crucial, and class projects frequently involve solving real-world problems for local companies. Graduates are prepared to assume a variety of positions in corporate, private, government, and nonprofit organizations. They are also prepared to pursue graduate degrees in business, such as the M.B.A.
The social media marketing major prepares students to glorify God through Christ-centered leadership and vocational excellence in business professions, with an emphasis on employing social media platforms as part of an integrated social media marketing strategy.
This major builds on the mission and goals of Point University and the general education core in order to attain Point’s general education competencies and accomplish the following program goals and student learning objectives:
Below is a list of some of the courses offered through our B.S social media marketing program:
- Social Media Marketing: LinkedIn & Facebook
- Social Media Marketing: Blogging & Content Marketing
- Social Media Marketing: Video & Mobile Marketing
Potential Career Paths
Earning a Bachelor’s degree in social media marketing can open numerous doors for you after graduation with careers such as:
- Nonprofit Organizations
- Government Employee
- Consulting Firms
- Social Media Marketer
Point University offers the social media marketing program in fully-online format. Online students engage in asynchronous learning through a course website that facilitates interaction with their instructor and classmates.
At Point University you’ll develop critical-thinking and problem-solving skills, all while learning to be an effective leader. Learning more about our online programs is easy, simply fill out the form above to request free information. Discover your place in the Point family today!