Bachelor of Business Administration in Marketing
Marketing is the art of creating and delivering value to consumers in order to foster long-term, profitable customer relationships. At Point University, our marketing program prepares students to glorify God through Christ-centered leadership and vocational excellence in the field of marketing.
The Bachelor of Business Administration in Marketing degree is designed to equip you with key theories and principles of marketing, as well as a broad foundation in business fundamentals. Focus areas include digital marketing, advertising, branding, market research, and marketing analytics.
Point University also offers an Online Bachelor of Marketing degree program.
Program Highlights
- Understand the marketing research process; namely, to collect, analyze and evaluate information from and about customers.
- Analyze the marketing environment and buyer behavior relative to a specific marketing opportunity and formulate a market offering that produces enhanced marketplace success.
- Demonstrate an understanding of the ethical obligations of Christian marketers.
Curriculum
The marketing program’s comprehensive curriculum is designed to help you develop foundational knowledge in marketing. Listed below are some of the courses offered to students:
- Marketing Communications
- Brand Management
- Consumer Behavior
- Marketing Metrics
- Professional Selling
Career Opportunities
Point’s marketing program will equip you with the knowledge and tools to launch successful careers across a wide range of industries in roles such as:
- Marketing Manager
- Public Relations Specialist
- Social Media Marketer
- Marketing Analyst
Faculty
| Name | Title | Department | |
|---|---|---|---|
 |
Dr. Todd Weaver | Professor of Marketing, Dean of the College of Business and Leadership | College of Business & Leadership |
Why Point?
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FAITH BASED
Your faith will be strengthened with courses taught from a biblical worldview—from business to biblical studies, math to ministry.
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SUPPORTIVE
Point provides mentoring programs with faculty, alumni and local business professionals tailored to your personal and professional goals.
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SMALL CLASS SIZE
Our 18-to-1 student to professor ratio provides a small class size where you’re not just a student – you’re family.
Online Program
Bachelors in Marketing
Marketing is the art of creating successful relationships between brands and consumers. At Point University, our marketing program prepares students to glorify God through Christ-centered leadership and vocational excellence in the areas of digital media, advertising, and marketing. Online Program