Marketing is the art of creating and delivering value to consumers in order to foster long-term, profitable customer relationships. At Point University, our marketing program prepares students to glorify God through Christ-centered leadership and vocational excellence in the field of marketing.
The Bachelor of Business Administration in Marketing degree is designed to equip you with key theories and principles of marketing, as well as a broad foundation in business fundamentals. Focus areas include digital marketing, advertising, branding, market research, and marketing analytics.
Point University also offers an Online Bachelor of Marketing degree program.
- Understand the marketing research process; namely, to collect, analyze and evaluate information from and about customers.
- Analyze the marketing environment and buyer behavior relative to a specific marketing opportunity and formulate a market offering that produces enhanced marketplace success.
- Demonstrate an understanding of the ethical obligations of Christian marketers.