Brand Standards


One of the greatest challenges for any institution of higher education is conveying its identity in a clear, consistent and concise manner to all stakeholders. Today’s world is cluttered with information. In order to break through that clutter, a strong image and unified message are increasingly necessary. Take a moment to imagine the massive number of college and university viewbooks, catalogs, letters, financial aid packages and even emails heaped upon prospective students each year. In order to stand out from the competition, Point University must distinguish itself visually with a professional, easy-to-recognize “look.”

The Logo


Please review the University’s brand standards, linked at right, for information on how the logo may and may not be used.

Point Logo Brand Standards

 

Point Logo Brand Standards

Color Palette


Point’s official colors are navy blue and yellow gold, as indicated below. The sky blue color is used as an accent, not a primary color. The style guide also includes suggested complementary colors for University publications.

PMS 295
C 100, M 57, Y 0, K 40
R 0, G 64, B 122
#00407A

PMS 123
C 0, M 24, Y 94, K 0
R 201, G 201, B 32
#FCC917

PMS 2915
C 59, M 7, Y 0, K 0
R 115, G 181, B 224
#73B5E0

Typefaces


Point’s official typefaces are Gotham and Mercury. Please contact the Communications Office to access official University fonts. Substitutes that are acceptable in many cases are Arial and Georgia.