Brand Standards

One of the greatest challenges for any institution of higher education is conveying its identity in a clear, consistent and concise manner to all stakeholders. Today’s world is cluttered with information. In order to break through that clutter, a strong image and unified message are increasingly necessary. Take a moment to imagine the massive number of college and university viewbooks, catalogs, letters, financial aid packages and even emails heaped upon prospective students each year. In order to stand out from the competition, Point University must distinguish itself visually with a professional, easy-to-recognize “look.”

The Logo

Point Logo Brand Standards


Point Logo Brand Standards

Color Palette

PMS 295
C 100, M 57, Y 0, K 40
R 0, G 64, B 122

PMS 123
C 0, M 24, Y 94, K 0
R 201, G 201, B 32

PMS 2915
C 59, M 7, Y 0, K 0
R 115, G 181, B 224


Gotham ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Mercury ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789


Please contact the Communications Office to access official University Fonts.