Point’s degree programs in marketing prepare students to glorify God through Christ-centered leadership and vocational excellence in marketing professions. They are designed to provide a solid background in business fundamentals, followed by an in-depth study and application of marketing principles and concepts.
Students are prepared for a variety of entry-level roles in marketing, such as sales associate, digital marketing assistant, social media marketing manager, or customer relationship manager.
Point also offers a fully online bachelor's program in marketing.
Utilize computer technology and apply mathematical and statistical concepts for problem-solving and decision-making in business enterprises.
Demonstrate an understanding of the ethical obligations of Christian marketers.
Analyze the marketing environment and buyer behavior relative to a specific marketing opportunity and formulate a market offering that produces enhanced marketplace success.
The bachelor of business administration in marketing degree is designed to equip you with key theories and principles of marketing, as well as a broad foundation in business fundamentals.
The bachelor of business administration in marketing degree is designed to equip you with key theories and principles of marketing, as well as a broad foundation in business fundamentals.
The bachelor of science in marketing degree is designed to equip you with key theories and principles of marketing, as well as a broad foundation in business fundamentals.
“I came to Point because it was close to home, but what kept me at Point was the community and the relationships I built. The relationships weren’t just my peers, but with professors. They helped me understand my calling. After working closely with them, I realized I could take the things I am passionate about and turn them into a career.”
Marketing students have completed internships in many local and national businesses, including:
Point’s marketing program will equip you with the knowledge and tools to launch successful careers across a wide range of industries in roles such as:
