One of the greatest challenges for any institution of higher education is conveying its identity in a clear, consistent and concise manner to all stakeholders. Today’s world is cluttered with information. In order to break through that clutter, a strong image and unified message are increasingly necessary. Take a moment to imagine the massive number of college and university viewbooks, catalogs, letters, financial aid packages and even emails heaped upon prospective students each year. In order to stand out from the competition, Point University must distinguish itself visually with a professional, easy-to-recognize “look.”
The Logo
Please review the University’s brand standards, linked below, for information on how the logo may and may not be used.
Color Palette
Point’s official colors are navy blue and yellow gold, as indicated below. The sky blue color is used as an accent, not a primary color. The style guide also includes suggested complementary colors for University publications.
PMS 295
C 100, M 68, Y 8, K 52 R 0, G 47, B 95 #00407A
PMS 123
C 0, M 21, Y 88, K 0 R 253, G 200, B 47 #FCC917
PMS 2915
C 61, M 7, Y 0, K 0 R 94, G 182, B 228 #73B5E0
Typefaces
Point’s official typefaces are Gotham and Mercury. Only limited offices on campus have access to these fonts. When Gotham and Mercury are unavailable, preferred substitutes are Tenorite and Georgia. Arial may also be used.
Style Guides
Please utilize the appropriate style guides and templates below.
