Brand Standards

Point University - Shape
Point University - Shape

One of the greatest challenges for any institution of higher education is conveying its identity in a clear, consistent and concise manner to all stakeholders. Today’s world is cluttered with information. In order to break through that clutter, a strong image and unified message are increasingly necessary. Take a moment to imagine the massive number of college and university viewbooks, catalogs, letters, financial aid packages and even emails heaped upon prospective students each year. In order to stand out from the competition, Point University must distinguish itself visually with a professional, easy-to-recognize “look.”

The Logo

Please review the University’s brand standards, linked below, for information on how the logo may and may not be used.

point brand standards graphic
point cross brand standards graphic

Color Palette

Point’s official colors are navy blue and yellow gold, as indicated below. The sky blue color is used as an accent, not a primary color. The style guide also includes suggested complementary colors for University publications.

PMS 295

C 100, M 68, Y 8, K 52 R 0, G 47, B 95 #00407A

PMS 123

C 0, M 21, Y 88, K 0 R 253, G 200, B 47 #FCC917

PMS 2915

C 61, M 7, Y 0, K 0 R 94, G 182, B 228 #73B5E0


Point’s official typefaces are Gotham and Mercury. Only limited offices on campus have access to these fonts. When Gotham and Mercury are unavailable, preferred substitutes are Tenorite and Georgia. Arial may also be used.


Online Programs

Point University - On-Campus Programs
Point offers more than 25 in-demand fully online programs that are both affordable and flexible, so you can learn on your own schedule from the convenience of your own home – or from anywhere in the world.

Popular Online Programs

Prepare for a career in high-demand fields, spanning every area of commerce.
A.A. / B.S.
Be equipped to work with young children in a variety of settings, preparing activities and environments that foster physical, social, emotional, spiritual, and cognitive development.
Learn to effect positive change and improve the wellbeing of individuals, families, communities, organizations, and the human population as a whole.

On-Campus Programs

Point University - On-Campus Programs
Located in West Point, Georgia, Point University offers students a safe, vibrant atmosphere for them to build a Christ-centered community while earning their degree.
Prepare for a career in high-demand fields, spanning every area of commerce.
B.A. / B.S.
Develop your spiritual gifts, strengthen your faith and enhance your knowledge of Christian principles.
Our counseling degree provides a solid foundation for understanding people and the various ways to help them.